Privacy Policy

DP is committed to protecting your privacy. Simply visiting DP's websites does not require you to reveal personal information. But if you ask us for information, order goods or services, register with us, use our services or report a problem, we collect any personal information you submit to us, and details of the transactions between you and us. In addition, we store information you may give us about your interests, or we may learn about these from your use of our goods and services. This statement explains how we use the information that you give us.

Please do not send us any personal data about anyone else without their permission.

Whenever you give us personal data via our website, you are consenting to its collection and use in accordance with our privacy policy.

Uses made of information collected

The personal information that we collect is used:

to provide you with goods and services;
for customer administration;
for mailing information to you about our other goods and services in which you may be interested, including our regular newsletter;
to provide, on request, personalised computer-generated reports via our Factor 8 Different Leaders assessment service;
to personalise our service to you;
to seek your views on products and services;
for technical administration of our websites.

We also:

use data collected through completion of our assessment tool to produce statistics for research purposes.

The data is used only in an anonymous form; no individual is identified.

Right to opt out of direct communications

If you do not wish DP to use your personal information for direct marketing of our goods and services, please notify us by email. (See Contact us.)

Please note, however, that occasionally we may need to communicate with you for administrative or operational reasons.


'Cookies' are pieces of information stored by a user's web browser and stored on your hard drive, which help to identify the user when he or she visits a particular web page; this enables the visit to be personalised, eg to simplify the login process for registered users. DP's websites use cookies, but it is possible to turn off the cookie function (see the Help menu on your browser for details). However, if you do this, it will restrict the services you can use or our site may not work as well as we intend.

We only use cookies to give us information about the number of visitors to different parts of our website – we do not use them to identify you as an individual, but only to enhance your visit to our site.

Security and disclosure

We are committed to ensuring the security and integrity of personal information that we hold and have put in place appropriate technical and organisational safeguards to ensure this. We welcome updates at any time from our clients and enquirers relating to information that we hold about them.

We will not disclose your personal information to third parties except: 

as necessary to fulfil your order(s) for our goods and services and to validate your payment details;
to suppliers that process data on our behalf;

where we believe, in good faith, that it is necessary to comply with the law or to protect the safety of DP, our customers or their clients, or the public.

Some of these third parties may be located outside the European Economic Area, eg credit card processing organisations.

However, where a Different Leader completes the Factor8™ Different Leaders Assessment Tool under the direction of one of our qualified customers, and DP performs a service scoring that instrument for the customer, we will send the Factor8™ Leader’s results to that customer in order that they may give appropriate feedback to the individual who took the instrument.

We may also provide your personal data to anyone to whom our business or business assets are transferred.

We may use and disclose aggregated and anonymised information for marketing, product development, strategic or research purposes. In such data, no individual customer will be identifiable.

As with all electronic communication, when you give us personal data by that means, the data may be sent electronically to servers anywhere in the world and may be used, stored and processed anywhere in the world, including countries outside the European Economic Area (many of whom do not have stringent data protection laws).
Whenever and wherever we collect, process or use personal data, we take steps to ensure that it is treated securely and in accordance with our privacy policy.

Links to other sites

This policy applies only to information collected by DP. Links within our sites to those of other organisations are not covered by this policy.

Contacting us

This is the website of the Diversity Practice Ltd. If you have any questions about DP's privacy policy, or wish to opt out of direct marketing or you wish to request any information about your personal data, please e-mail:

Changes to this policy

This privacy policy was produced in June 2009. The Diversity Practice Ltd reserves the right to modify or update the policy from time to time.

The Diversity Practice Ltd
DLC House
64 Upper Mulgrave Road
Cheam, Surrey, SM2 7AJ
Company Number 04686481.


Except where otherwise indicated, the material on this site is protected by copyright, database rights and other intellectual property rights that vest in the Diversity Practice Limited. All DP's rights in the content and design of the website are reserved.

Notwithstanding the above, users may read, print and download material from the website - other than third party material - free of charge, provided it is:

for research, private study or for internal circulation within an organization;

reproduced accurately;
not used in a misleading context; and,
the source of the material is identified and the copyright status acknowledged.                                        

However, you may not make any profit from the use of that material and you may not republish, disseminate or transmit any of that material, exploit it for commercial purposes, make any derivative work or copy it for any other purpose without first obtaining our written permission or that of the rights owner. If you wish to seek such permission, please contact: